A graphic designer needs to be creative. A graphic designer needs imagination. A graphic designer needs to know photoshop. A graphic designer needs to keep himself abreast of designing, photoshop updates and the latest trends. A graphic designer needs to be precise and to-the-point when such need arises. Indeed a long list, right!
These wide ranging attributes of the graphic designer only make him a rare but important part of the modern digital marketing and the designing field. A graphic designer has become a necessity for many purposes with the advent of digital advertising, social media, websites and applications for all purposes.
The profile of a Graphic designer
Graphic designers in present times create visual concepts, by hand or using computer software, to communicate ideas. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, presentations, websites, posters, logo, branding and the list goes on.
Graphic designers work with both text and images. They often select all the attributes such as type, font, size, color and text by themselves based on the requirement. Graphic designers also decide how images and text will go together in a print or web page. So, they need to rightly visualize with the ability to visualize how the final work will look on screen or on print even before start working.
Inspire, Inform or Captivate
Graphic designers presently do the new role as the trend setters. Time has gone when the digital medium was inspired from Print. Now-a-days it is the print medium which tows the line behind the digital trends. Take for instance the Generative design or the gaming artwork and digital surrealism, which after finding its place in digital graphics are now practiced by the print medium.
The companies are now adding the digital branding within its gamut of marketing. Apart from the buildup of brand name in the society through various practices and consistent quality, more and more firms are now also taking digital branding strategy into concern. This gives the graphic designers additional responsibility to shoulder the additional brand values, thereby infusing them into their design.
The observational skills and the ability to gauge the people’s reaction come under the graphic designer’s fold these days. So they need to watch the general trends in all fields such as in NEWS, films, textiles to imbibe them into the digital graphics they design.
The graphic designing is an exciting but a challenging job profile. With strong intent and undying enthusiasm for the graphics and design, the graphic designer can prosper.