Web Development

Are Single Page Websites Still Contemporary And Effective?

web construction

Even some five years before, Internet had significant number of single page websites. They were both easy to create and simple to understand and go through. But recently, they were outcast as way too simple and ordinary. It has become redundant and are avoided. The introduction of content management system such as Word press, Drupal, Joomla have introduced template based website design. After the entry of templates, the whole website designing atmosphere has changed and is now ultra-modern. But there is also another group of audience who feel different about the single page websites.

The Usage Of Template Designs For Website

The templates are widely available these days at all possible costs and for all purposes. These templates are completely customizable and require lesser work when compared to the HTML websites. The custom made websites don’t usually get the same finesse and user experience of a well developed template. The design elements and styling of the templates make the new businesses to go for them instead of custom-made development and designing.

Populating The Content And Information Placement

There is a new trend of single page websites, where the pages are lengthy and the content could be seen by scrolling down. These are not based on templates, but are done after creative thought process. The information is placed in these websites vertically one below the other. The information density has increase per usage space of the website page space. The single page websites from yesteryear didn’t even had the scroll bar as they only had single screen space in the website.

Redundant Nature Of The Single Web Pages

The solo nature of the web pages is also another reason when the reduced usage of these web pages are concerned. The government websites which are maintained on lease are mostly the ones which follow this style. Other than that, some of the companies which haven’t updated their websites for a while are the ones who practice single page websites these days.

The single page websites are most suitable to those services where there is little need of sub menus and lesser information to communicate. The single page websites demand lesser work, but it also forces the designer and content developer to be precise and only present the information which is considered absolutely necessary. There are aged persons who prefer these compared to chic, modern but complex websites.

WORDPRESS – THE BEST SOLUTION FOR DEVELOPING A CORPORATE MICROSITE

Your company is introduction a new product this summer. As a marketer, you want to make a huge splash and not just a toe-dipping announcement. You’re killing yourself brainstorming ways to garnish the attention you need so that this launch is a success and your product is well received by the media, bloggers, and potential buyers.

Social media, blogger outreach, and online advertising are all great ideas, but every idea you come up with always sends web traffic back to your boring corporate website. The website that has grown year after year and that is now a big ball of information that leaves you uninspired.

You look at your corporate website with sadness, knowing, no matter what you do, is just won’t create the excitement and attention you need for a successful product launch.

Before you give up your marketing dreams, consider using a microsite built in WordPress.

What is a Microsite?
A microsite is a small group of pages that is designed as a separate web asset for an existing corporate website. A microsite can be housed on a unique URL (www.domainname.com) or on a subdomain (microsite.maindomain.com).
The goal of any microsite is to segregate itself from the main corporate website, thus providing a separate web experience for visitors. WordPress, and all of it’s open source goodness, offers a great solution for creating corporate microsites.

Why Would a Marketer Want a Corporate Microsite?
While there are a host of uses for WordPress microsites, some of the common utilization include:
•New product launches
•Direct marketing campaigns
•Pay per click campaigns
•Competitions or contests
•Market research
•Seasonal promotions
•Event or conference promotion
•Recruitment
•Employee outreach

In each of these scenarios, WordPress offers a unique experience for website visitors. It helps provide clear messaging on a specific topic and to a very targeted audience.

Benefits of a Microsite
•Highly focused on a given target demographic, visitor persona, and product or service
•Allows marketers to focus on the visitor and not on unnecessary content
•Provides an opportunity for designing a unique look and feel
•Allows for separate navigation from main website
•Provides ease of use for website visitors
•Allows marketers to closely tie the website’s branding to other elements of the marketing campaign
•Removes the unnecessary distractions inherent in a corporate website
•Focuses on specific call to actions
•Provides an avenue for lead generation
•Can evoke a sense of community
•Allows for experimentation

Why is WordPress Ideal for Microsites?
•Flexibility
•Rapid deployment
•Feature rich
•Content easily added or edited by marketing personnel
•Easily integrates with social media
•Does not consume internal resources
•Inexpensive to maintain

Stop Stressing and Start Digging into WordPress
When it’s time for your next event, product launch, or contest promotion – consider a WordPress microsite to help you stand apart from the competition. With WordPress you don’t need to worry about internal resource constraints, budgets, and timing. You just need to focus on your marketing message.

The Microsites built by the expert team of RGB Tech Systems illustrate how effective microsites can be in luring in visitors, creating a connection, and reinforcing branding.

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